THE RISE OF EMOTIONAL WEALTH IN GEN Z

The Rise of Emotional Wealth in Gen Z

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, financial success adhered to a familiar pattern: make progressively, conserve aggressively, purchase a home, and prepare for retired life. But Gen Z is coming close to cash with a fresh perspective. Rather than focusing only on long-term accumulation, this generation is prioritizing

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